Pinpointing potential customers more precisely. Engaging with them one-on-one more effectively. Turning them into loyal, paying customers more efficiently. That's the Claritas Advantage.
By continually investing in new technological capabilities, we’ve transformed our business to ensure our clients get ahead and stay ahead in this ever-evolving digital era.
Our unrivalled audience solutions let our clients know more about who each customer or prospect is, what they do, and what they believe in. Using 80% proprietary data, we offer the most robust understanding of the American consumer.
Powered by over 5 billion data points monthly, the transformative technology in the Claritas Identity Graph creates the highest-def portrait of current customers and new prospects including the devices and channels.
Using this in-depth intel, we help our clients create multichannel channel campaigns that reach
customers and prospects more personally, more seamlessly and more productively than ever before.
Our powerful analytic solutions and advanced segmentation and modeling capabilities provide clients with deep insight into multichannel campaign performance, attribution, and ways to further improve their marketing efforts.
A Passion for Data
Our data scientists have spent decades gathering data, analyzing data, and making data useful for marketers to use. Our researchers know the questions that need asking and ask them. Our sales professionals know what works, and perhaps more importantly, what doesn’t. to help our clients make the most effective use of all our tools. Combine this passion for data with the precision of our data, and we help all our clients achieve the results they’re looking for.
A Legacy of Success
For over 50 years, Claritas has been the leader in data-driven marketing. We have set the standard for the entire industry by offering over 2,500 syndicated audiences built from over 10,000 demographic and behavioral attributes. Our unique combination of experience, and the continual evolution of our technological capabilities have made us a trusted partner to over 1,200 companies. Many of these clients have been working with Claritas for over 20 years.
Leadership
MIKE NAZZARO
CEO
PAST POSITIONS INCLUDE:
CEO/Founder, NCS
President, Nielsen Consumer Panel Services
President, Nielsen Buzzmetrics
CEO, Intelliseek
Founder, PlanetFeedback
Executive, Procter & Gamble
With a background that includes the world’s top consumer product maker, leading marketing intelligence agencies and his own technology start-ups, Mike is a proven and sought after CEO, adept in running established and early-stage businesses.
KARTHIK IYER
Chief Strategy Officer
PAST POSITIONS INCLUDE:
COO and Co-Founder, NCS
SVP Business Development, Nielsen Buzzmetrics & Nielsen
Co-Founder/Multiple Management Roles, Intelliseek
Karthik brings an unsurpassed cross-functional expertise to Claritas, having developed and managed teams across a wide variety of organizations. His ability to bring new innovations to market stems from his experience as a founder and executive in business development, Product Strategy, Analytics and Tech roles.
JAY STOCKWELL
CRO
PAST POSITIONS INCLUDE:
Co-Founder and Chief Revenue Officer, Nielsen Catalina Solutions
EVP Client Services at Buzzmetrics, leading successful acquisition by Nielsen
SVP of Sales at Intelliseek, leading turnaround, merger with Buzzmetrics
An inspiring senior executive leader and former naval officer (Commander USNR), Jay carries an extensive track record of success in adtech and entrepreneurial sectors spanning Procter & Gamble, ConAgra, BuzzMetrics, The Nielsen Company, and Nielsen Catalina Solutions. Jay’s core strengths include General Management, P&L Management, Product Innovation, Sales Leadership, and Talent Development.
JIM SCHUSTER
CFO
PAST POSITIONS INCLUDE:
Chief Financial Officer, TradeGlobal
VP of Finance, Luxottica NA Optical
VP of Finance, Lenscrafters
AVP of Finance, Pearl Vision
A strategic, finance executive with a diverse financial background, Jim has a proven track record of partnering with leadership to achieve an organization’s objectives. His expert knowledge of accounting, finance mergers and acquisitions, brand management, and ability to streamline processes are instrumental for business growth.
R. CHASE MILLER
EVP, STRATEGY & CORPORATE DEVELOPMENT
PAST POSITIONS INCLUDE:
Co-founder, SVP Product & Strategy, NCS Director, Analytics – YAHOO!
Consumer Direct & SalesEffect, Nielsen
Described as a product guy that sells stuff, Chase is an interdisciplinary executive with a keen ability to connect technology with commercial strategy. Chase brings a unique perspective leveraging an accelerated rotation through leadership positions in Business Development, Product Strategy, Analytics, Technology and Sales Engineering.
Partner with us
Our partners represent some of the largest, well-known brands in the industry. These partnerships provide access to industry-leading data, technology and solutions to help drive growth. Contact us to learn more about how to become a strategic partner.
CONTACT USJoin our team
We’re building a culture at Claritas where innovative, entrepreneurial-driven people can thrive. If you’re ready to join a fun, fast-paced company that’s changing the industry landscape, check out our careers page.
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